The undisputed leader in DIY , IKEA has effectively exploited the storytelling technique to tell simple everyday stories in which the brand's ability to solve small everyday household problems is praised . Assembling a bookcase and arranging an extendable table are just two of the "difficulties" that you may have to face in the field of home furnishings. Luckily for you, however, IKEA will solve them all for you!
Mistakes to Avoid in Content Marketing If the content marketing examples we panama telegram data have proposed have aroused your enthusiasm and the desire to do even better, then it is time to warn yourself of the possible errors you could incur and that could ruin all your efforts.
Creating content that is not relevant or interesting to the audience The first of the mistakes that you risk committing is undoubtedly creating content that is scarcely relevant or uninteresting in the eyes of the public : a mistake that is very easy to fall into if you do not have a clear idea of the tastes and preferences of your target . This is why, as we previously suggested, perfect knowledge of the people you are addressing is of fundamental importance.
Target study should in fact be the basis of your entire content marketing strategy , as it is only through a careful and detailed analysis of the individuals that make up your target that you will be able to fully grasp their interests , modeling the content you propose on them. Not adhering to this scheme, in fact, would mean alienating the people you would like to attract.
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