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The online dating market is huge and the trend of looking for a soulmate on social media is only gaining momentum. This is evidenced by the constantly growing Tinder figures and numerous studies by statisticians. Thus, according to information from the Brain Research Institute, more than 60% of people consider online dating an extremely positive idea. Moreover, every sixth marriage today begins with meeting on social media. Vkontakte developers also have their finger on the pulse and do not want to give up their audience segment to competitors without a fight. Let's see what comes of it.
New service “VK dating”
Not long ago, the social network presented an update. Instead of the lovina app, which helped users find their soulmate, they presented a built-in dating service. It is already available in the “Services” tab in the VK mobile app.
To start looking for a partner, you need to log in to “Dating” and create a profile. You will be wordpress web design agency asked to select photos to display, fill in information about yourself, and also indicate the desired gender of your partner. Registration takes a few minutes.
Once registered, you will start viewing profiles of other users, just as the service will scroll through yours. You can express your sympathy using the "Sympathy" button of the same name in the profile of the person you like. The confession is anonymous - the user will get access to the page if he also sends sympathy or purchases a premium subscription to the service.

VKontakte algorithms filter profiles by age, place of residence, and interests of users to make it as easy as possible to find a partner for friendly or romantic communication. Another feature of VK Dating is the ability to immediately check out the musical tastes of the person you like. The service automatically compiles and displays a list of artists whose tracks the user listens to most often. But, if desired, this list can be edited manually.
You can meet people on VKontakte for free using the new option, but the service also offers additional paid perks: super like and premium subscription. Super like allows you to add a comment to a like — for example, immediately give a compliment. And a premium subscription allows you to see the names of everyone who sent likes, return to profiles you've already viewed, put as many regular likes as you like, and up to five super likes a day.
If you are no longer looking for a partner and want to deactivate your profile, go to your profile settings and drag the slider next to “I want to meet” to the OFF position. Or delete your profile by clicking the corresponding button below. After that, the service will stop showing your data to people looking to find a partner.
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